Focus Groups
A focus group brings together a small group of participants to discuss a specific topic, and is led by a trained moderator. A typical focus group is comprised of approximately ten participants and is conducted over a 2-hour time period. Participants are guided through a spontaneous and interactive discussion that reveals insights, ideas and attitudes/opinions about a certain issue or product. Participants are selected based on specific criteria suitable to the research needs of the client. Our moderator's probing questions explore the feelings underlying consumer attitudes, interests and opinions.
Services
Our professionals can accommodate any part of the focus group research process and provide full-service capabilities, including:
- Ability to conduct focus groups off-site
- Ability to conduct groups at remote locations
- Discussion guide development
- Experienced moderators
- Summary reports, including detailed conclusions and recommendations
- Audio and video recording services
- Audio/video equipment for pre-testing television and radio advertisements
- Experienced facility coordinators
- Accommodation of client's special needs and requests
- Catered food service
Facilities
- Member of the FocusVision remote viewing facility network
- Separate Client Entrance
- State-of-the-art spacious facility with two-way mirror
- Free on-site parking
- Easy access to facility via I-25
- Close proximity to major hotels
- Walking distance to Marriott and Starbucks
- Audio and video recording services
- Audio/video equipment for pre-testing television and radio advertisements
- Accommodation of client's special needs and requests
- Catered food service
Photos
Below are photos of our focus group facility. Click on any photo to scroll through larger images.
