People

Market Research

Measuring and tracking brand awareness, product awareness, and service awareness are among the many market research services available to Research & Polling's clients. The company captures customer perceptions both in surveys and focus group settings, mining information about buying behavior and the utilization of products and services.

Our experience includes work for a broad spectrum of professional interests, such as:

Health Care Research

A large segment of Research & Polling's resources are devoted to health care research. In addition to serving health care organizations and associations with their research needs regarding patient satisfaction, physician performance, and service development opportunities, the company also serves national health care consultants.

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Technology Industry Research

Research & Polling serves New Mexico's growing technology sector which has thrived for decades. The company conducts marketing and public opinion research regarding new technologies for hi-tech industries, including those in telecommunication, hardware development, semiconductor manufacturing and national scientific laboratories.

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Customer Satisfaction/Retail Surveys

Research & Polling serves a wide variety of well-recognized companies and retailers in identifying and tracking customer satisfaction over time. Industries served in this capacity include a broad spectrum of food and beverage suppliers, retailers, health care providers, hi-tech, home builders, fashion and home furnishing.

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Finance, Banking, & Real Estate Surveys

Over the years, Research & Polling has conducted market share and market penetration surveys for a variety of local and regional businesses in the finance, banking and real estate sectors. Several of our clients have received quality awards, including the Quality New Mexico Award and the nationally coveted Malcolm Baldrige National Quality Award, using research conducted by Research & Polling.

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Food & Beverage, Hotel, Hospitality, Entertainment, and Recreation Surveys

Research & Polling serves large retailers and suppliers of groceries in conducting surveys that are essential for both strategic planning purposes and customer satisfaction tracking. The company also serves convenience marts, hoteliers, casinos and resorts in identifying optimal business strategies by designing surveys and collecting data to answer important questions regarding business location, consumers' perceptions about convenience, products and services.

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