Research & Polling, Inc.

Research & Polling Inc.

Mapping / GIS

Geocoding

Geocoding is the process of assigning a geographic location to an address. Once an address has a physical location within a GIS, it can be displayed on a map and analyzed based on underlying geography and attributes associated with the address.

Research & Polling uses geocoding to analyze:

  • customer distribution
  • voter behavior
  • travel patterns