Focus Groups
A focus group brings together a small group of participants to discuss a specific topic, and is led by a trained moderator. A typical focus group is comprised of approximately ten participants and is conducted over a 2-hour time period. Participants are guided through a spontaneous and interactive discussion that reveals insights, ideas and attitudes/opinions about a certain issue or product. Participants are selected based on specific criteria suitable to the research needs of the client. Our moderator's probing questions explore the feelings underlying consumer attitudes, interests and opinions.
We facilitate focus groups in order to address such topics as:
- pre-test marketing campaign themes
- advertisements
- promotional pieces
- mailing inserts
- web sites
Additionally focus groups are used to gather in-depth information about :
- products
- community issues
- public perceptions
- identifying issues for further study
To see a list of our capabilities and a diagram of our facility, click here
